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New special collection Erdem X H&M out today

Fantastic Old England style: do you also find the earrings and the hairclip match together amazingly?

Erdem Moralioglu’s brief profile: British mother, Turkish father, born in Canada, collaborated with Vivienne Westwood in London and Diane von Furstenburg in New York, he later founded in 2005 the brand which bears his name. He has signed up with the new ErdemxH&M special collection which will be launched online today and in select stores, after Swedish colossus collaborated with Kenzo, Versace, Alexander Wang, Balmain, Isabel Marant and Maison Martin Margiela, always being sold out in one day.

The frenetic expectation for this collection has been emphasized this time by the beautiful campaign which launched the collaboration: The Secret Life of Flowers bears more resemblence to a film than an advertising campaign.  Shot by by Baz Luhrmann, with his post-modern, opulent, scenic and brilliant narrative style, he creates a world in which it is eternally Spring, in which Harriet Walter is the owner of a very British mansion in the countryside inhabited by free and spontaneous young people, who she cultivates like flowers, of which the house, the garden and the whole collection are bursting with.

Valentina Monti