As the famous Harrod’s department store slogan used to say, “If you can’t find it in London, maybe it doesn’t exist”. The greatest expression of international luxury can be found in the Mayfair area, the most exclusive neighbourhood in the British capital, and especially New Bond Street, probably the street with the highest glamour coefficient on the planet.
Mayfair is sophistication, elegance and style starting from the shop windows of the most important luxury brands, all of which have a presence with spaces and architectures that highlight, like no other place in the world, clothing, accessories, and various other objects for sale. It is the most expensive area in London, situated between Hyde Park, Oxford Street, Regent Street, and Piccadilly, where everything is perfect, glamorous, and stylish. Like the legendary Bond Street, famous for its super-luxurious shopping.
A golden quadrilateral with gorgeous Georgian town houses where Prince William orders his bespoke clothing on Savile Row and Queen Elizabeth II buys her undergarments (from Rigby & Peller, where Gwyneth Paltrow and Scarlett Johansson are also clients).
In Mayfair, there are fewer British pubs, but many wine bars, whisky bars, design shops, and especially galleries with the works of the most important contemporary artists (including Ai Wei Wei and Damien Hirst). It is not fashion alone that arouses enthusiasm but also the myriad of independent galleries, which are always busy discovering and launching the careers of young talents. Like on Cork Street, which has been the pulsating heart of London’s art world for a century. Or some of the most important art institutions in the world: the Royal Academy of Arts, the Gagosian, and the Serpentine Gallery. Shows, conferences, and events make it a place that is always in the process of cultural fermentation.
It is also the home to the two biggest auction houses, Sotheby’s and Christie’s, the extremely famous Hotel Ritz, the pearl of the international gastronomic scene, and a wide variety of the finest restaurants, including the one by the highly lauded star of Master Chef, Gordon Ramsey. And after dinner, the best drinks are served in the Library of the Hotel Lanesborough, the strictly 5-star establishment on Hyde Park Corner. They even have a majordomo available 24 hours a day: there is no finer example of the traditional upper class than this…
Alessandro Di Giacomo