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Graphic: 500 Designs that Matter


From Gutenberg to the cult poster of Obama’s first presidential campaign, through 600 years of graphic art and visual communication. From the first example of movable type to the most ingenious logos, the Phaidon Archive of Graphic Design presents a fascinating journey of the most important international artists in 500 works.

Bauhaus Programs poster, 1922-1931 / László Moholy, Herbert Bayer, Walter Gropius

Graphic also includes an index of the artists and designers with brief descriptions that explain the background of the works. Mc Donald’s, Apple, Citroen, Esso, through the Garamond, Cooper Black, Helvetica font families.

Obama-Progress/Hope poster, 2008 / Shepard Fairey

Woolmark logo, 1964 / Franco Grignani

There is also the Periodic Table of Elements and Standard Music Notation, covers of the New Yorker and albums like Sgt. Pepper’s Lonely Hearts Club Band by the Beatles.There is no limit to what design can offer in terms of communication.

Pictures Courtesy Phaidon, from Graphic: 500 Designs that Matter (available on phaidon.com)

Alessandro Di Giacomo
Mark David Alunni