• architecture


Philipp Plein has accustomed us to bursts of luxury throughout his career. We find thus, like a stamp that adds further beauty to his world, the new London flagship store on the famous New Bond Street, four floors, 420 square metres designed by the Claudio Pironi & Partners architecture firm. Four floors present men’s, women’s, and children’s collections and the same meaning that Plein gives to the word style.

At the entrance, we are welcomed by the central focus of the store, a brilliant, giant Swarovski skull. The interiors are lustrous, smooth, and reflective. Golden chrome and Murano chandeliers, the white marble alternates with black, covering the piece de resistance of the building: a hexagonal stairway that goes through all four floors and bears at its base the monogram of the stylist, two “Ps” that mirror each other. In addition to clearly recalling the shape of the Plein logo, the hexagonal staircase is an invitation to let yourself be drawn into a dimension outside of the ordinary.

The project carried out in a historic building in the heart of London presented a double challenge: on the one hand maintaining geometries and shapes, especially exterior ones, that are found in an old building, while on the other hand beautifying the interiors in the pure minimalist style that Plein wanted. In addition to marbles and chrome, the colours of steel and black iron complete a palette that is heavily oriented toward contrast and surprise.

A result that astonishes visitors. And as we all know, the collaboration between Philipp Plein and the Pironi firm is historic. Pironi also designed the 3,000 square metre showroom in Milan, the stores in Philadelphia and Vienna, and many others in the world, a total of 144 projects.

After all, the aims of the architect and stylist coincide: provoke wonder and astonishment in their creations.

Federico Flamminio

Photo courtesy Claudio Pironi & Partners / studiopironi.com.