Cosmoprof Bologna, Sunday 19th March, On Hair Theatre. There are at least 400 hairdressers and professionals from the industry in the audience, ready to witness the Kemon show directed by Mauro Galzignato, on the stage with the hair team The Italian Touch.
A 35 minute show with 12 models presented in all shades of blonde, from optical white to pastel colours, passing through golden and honey hues. Strictly white outfits, Mauro Galzignato decided to present four scenes each with three looks, with clearly increasing gradations: “It has been a journey within blondes divided into styling, cut, colour and hair up”.
Lux Hair Obsession was the title of the show: “We wanted to recall the concept of white light, from which everything is born. Fiat Lux. From perfect white, every hue of the world of colours evolves”. And the latest developments in Kemon colouring techniques were also presented, especially from the Colourful line. Lux, however, understood also as luxury, looks… “Citation and evocation of white, in our case of blonde, which has always been a symbol for refined elegance”.
At the end of the show, all of the models, together with the stylists who were the authors of the hairstyles, emerged from the tensile structure and posed for photographers, journalists, the public and passers-by. The next big show: 2nd and 3rd April, Rimini, Kemon Days 2017. This time, Alessia Solidani and Richard Thompson will also be on the stage, for an intense two days of shows, parties, workshops and training.
Alessandro Di Giacomo
Photo Francesco Polidori / Kemon