In this era of sustainable development, even the fashion industry expresses its fondness for the issue of respect for the environment. Milan Fashion Week concluded on Monday the 29th February with the event A Sustainable Drink for a Sustainable Fashion which celebrated the introduction of a set of guidelines by the Camera Nazionale della Moda Italiana aimed at progressively reducing the use of groups of chemical substances for the benefit of the environment, the consumer and the community.
Six days of fashion shows announced a winter season full of glamour. The shows comprised some interesting cultural inspirations: Iceberg Creative Director Arthur Arbesser drew inspiration from Superstudio, the artistic movement of Adolfo Natalini and Cristiano Toraldo di Francia, using checked patterns decorating flowing silk dresses, wraparound cardigans and oversized coats, perfectly paired with eclectic hairstyles with faux fringes and twist braiding.
Versace, Donatella gave us the enchanting “angels” Gigi Hadid, Kendall Jenner and Adriana Lima presenting urban-sporty creations: pastel pinks, tailored coats, leather mini skirts, shirts with macro sequins and hair styles that were a bit hippie with headbands, middle partings and natural gentle waves. Surprise of the week: Blumarine, presented us with a sophisticated and luxurious femininity by innovatively mixing up must-haves like flowers, spots and fur, all enhanced by sculptural wet look fringes. Looking forward to Paris Fashion Week, when the power of the Made in Italy brand will amaze us for the coming winter season.