It was called Green Fashion when it first appeared on the scene and began to make waves in the early 90s. Nowadays, it is a movement that is aware of the importance of each being on the planet, within which fashion is an active component.
The real change occurred when the concept of sustainability became an appetising alternative from a shape and colour perspective, one that was especially effective through its substance and content: sustainable no longer meant “alternative”, rather a decision that was both desired and responsible. Thus fashion became “Wellness”: gentle, comfortable shapes that can enhance reignited femininity (e.g. sheer fabrics and tight-fitting waistlines), and sneakers for leisure time, but also for a comfortable journey to work.
Lastly, the hair conjures up the heat and grace of the new season, through a wealth of enriching and enchanting colours, with subtle hints of clay, hazelnut, tobacco and the ultra-fashionable Cantaloupe.
The shape of the cuts does not take the eye away from the colours, instead enhancing them with gentle fabrics enabling versatility in the styling and reinforcement where necessary thanks to the boldly modern baby bang.
Location, the botanical garden the city of Barcelona decided to give itself in 1999, choosing an area that had previously been occupied first by shacks and later by a landfill. The project was undertaken by Carles Ferrater and his international team, who designed a series of intricate pathways criss-crossing and rising up the Montjuic hill, overlooking the Olympic rings and the city lying at its feet. It features vegetation from around the world, though from climates similar to the Mediterranean climate of Barcelona. There are, in fact, other regions (lying between 30º and 40º latitude in either hemisphere) which have the same climate: California, central Chile, the most southerly areas of South Africa and Australia. It is these parts of the park where the nearly 1500 species, housed in 87 “plant communities”, are to be found. These zones bring together different vegetation based on real landscapes found in the wild, also including a lake for the aquatic species.
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Creative director Mauro Galzignato
Hairstylists Pierre Baltieri, Antonio Candido, Davide Carlucci, Diego Comandulli, Riccardo Rogari, Damian Tworuschka
Photographer Omar Macchiavelli | Aura Photo Agency
Backstage Mark David Alunni, Nicholas Martini, Elisa Imperi
Styling and Trend Research Alessia Caliendo
Editor in chief Alessandro Di Giacomo