K-NOW #5
BECOME

Spring Summer 2020 hair fashion Collection

“Above all, fashion is the art of change”, said John Galliano and never before has there been an atmosphere so filled with developments and a desire to innovate.

Tailleur Relish ▪ What for shoes

Colour Cramer Color Permanent 6.08 + 4 g C13 + Uni.Color Oxi 20 vol. ▪ Highlights Lunex Clay Powder + Uni.Color Oxi 30 vol. Cramer Color Tone on Tone 5.2 + 8.2 + 0.18 + Uni.Color Oxi 16 vol. ▪ Toning Cramer Color Tone on Tone 0.18 + Uni.Color Oxi 6 vol. ▪ Primer Hair Manya Memory Thermo Protection ▪ Styling Hair Manya Macro + Hair Manya Marvel Mousse ▪ Finishing Hair Manya Dry Shampoo + Hair Manya Dreamfix

HAIR MANYA DRY SHAMPOO

A series of social phenomena, among them #Metoo, the Weinstein case and the Women’s March, have awakened public opinion, fixing on concepts such as equal rights, diversity, inclusivity and fluidity.

Bleaching Lunex Restore + Lunex Ultra Cream + Uni.Color Oxi 10/20 vol. ▪ Toning Cramer Color Tone on Tone 20 gr 7.3 + 30 gr 7.2 + Uni.Color Oxi 6 vol. Cramer Color Tone on Tone 10.7 + 00 + Uni.Color Oxi 6 vol. ▪ Primer Hair Manya Memory Thermo Protection ▪ Styling Hair Manya Macro ▪ Finishing Hair Manya Dry Shampoo + Hair Manya Dreamfix + Hair Manya Diamond Spray

Tailleur Relish ▪ What for shoes ▪ Calcaterra + XT Studio

Fashion is especially inspired by this latter, creating clothing which are both strongly masculine while still reinforcing femininity and the character of their wearer. Geomtric lines, details reminiscent of the 80s and the iconic Giorgio Armani trouser suit: luxury sportswear as an alternative to work clothes has been brought up to date thanks to the provisions of Hi-Tech fabrics.

Colour Lunex Light NaYo 5.81 + NaYo Cream Activator 20 vol. Yo Green 8.78 + Yo Green Activator NaYo 8.78 + NaYo Cream Activator 20 vol. ▪ Highlights Lunex Restore + Lunex Decap Super + Uni.Color Oxi 20 vol. ▪ Toning Yo Green 10.73 + Yo Green Activator Yo Cond Sabbia + Clear ▪ Primer Hair Manya Memory Thermo Protection ▪ Styling Hair Manya Marvel Mousse ▪ Finishing Hair Manya Dry Shampoo + Hair Manya Dreamfix

The M. + What for shoes

The neutral colours of the garments are the perfect canvas on which to paint in contrast to the hair: darker versions where an intense coffee or chocolate is used, lightly tempered with warmer streaks; pearly champagne versions through a combination with the chin bob, boldly assuming the role of candidate to be next season’s number one cut.

Trench Seventy ▪ Oblique creations

Colour Lunex Light NaYo 5.81 + NaYo Cream Activator 20 vol. Yo Green 8.78 + Yo Green Activator NaYo 8.78 + NaYo Cream Activator 20 vol. ▪ Highlights Lunex Restore + Lunex Decap Super + Uni.Color Oxi 20 vol. ▪ Toning Yo Green 10.73 + Yo Green Activator Yo Cond Sabbia + Clear ▪ Styling Hair Manya Macro ▪ Finishing Hair Manya Fixgum + Hair Manya Diamond Spray

Colour Cramer Color Permanent 6.08 + 4 g C13 + Uni.Color Oxi 20 vol. ▪ Highlights Lunex Clay Powder + Uni.Color Oxi 30 vol. Cramer Color Tone on Tone 5.2 + 8.2 + 0.18 + Uni.Color Oxi 16 vol. ▪ Toning Cramer Color Tone on Tone 0.18 + Uni.Color Oxi 6 vol. ▪ Primer Hair Manya Memory Thermo Protection ▪ Styling Hair Manya Hi Density Control ▪ Finishing Hair Manya Dreamfix + Hair Manya Dry Shampoo + Hair Manya Diamond Spray

Outfit Chorustyle

Location ▪ The Museu del Disseny de Barcelona, opened in 2014, is the most important place in a city devoted to design. It houses over 80,000 objects classified as applied or decorative arts products, while its goals is to foster greater understanding and optimum use of design in everyday life. The pieces on display range from the 3rd century BC to modern times, including unique collections (mediaeval fabrics, Catalan enamelled glass from the 6th century), with special
attention paid to Spanish design.
The museum lies in the DHUB building in the Plaça de les Glòries. Designed by Studio MBM, this easily recognised building is a stone’s throw from the well-known Torre Glories, designed by Jean Nouvel, whose shape was inspired by the reliefs of Montserrat, a mountain near Barcelona, and the shape of a geyser of water rising to the heavens. At 144 metres tall, with 38 floors (including four underground), the building is lit up at night by 4,500 LEDs enabling images to be cast across the whole of its surface, converting it into a symbolic nighttime city skyline.

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Creative director Mauro Galzignato
Hairstylists Pierre Baltieri, Antonio Candido, Davide Carlucci, Diego Comandulli, Riccardo Rogari, Damian Tworuschka
Photographer Omar Macchiavelli | Aura Photo Agency
Backstage Mark David Alunni, Nicholas Martini, Elisa Imperi
Styling and Trend Research Alessia Caliendo
Editor in chief Alessandro Di Giacomo