A tale of olden times with a contemporary beat, based around something unique drawn out through meticulous personalisation.
A hairdresser is a modern craftsman who is no longer limited to a merely technical pursuit, but now dares to be a purveyor of fashion, where the female of the species is the absolute star of the show.
Inspiration for this lies in the photographic principle of “no filter”: a raw authenticity contrasting with an ever more invasive maelstrom of shapes and colours that piles suspicion on top of suspicion as each image flows by.
White, grey, vanilla and camel abound in clothing, so they shall become an ideal cloth background on which to lay out the hair colours designed to unlock the total look. Hybrid colours came about in just such a way: icy coppers which fold in with gentle washing as if they were honey itself; a beige that blows your mind when combined with natural blonde; and, last out of the hat, the metallic browns glowing violet under the lights.
Shape and length come together to create sinuous movement to provide elegance to sit alongside style, while enabling quick and easy changes through different stylings to bolster the crossover concept.
Creative director Mauro Galzignato
Hairstylists Pierre Baltieri, Antonio Candido, Davide Carlucci, Elisa Franco, Diego Comandulli, Riccardo Rogari, Edoardo Ribaudo
Photographer Omar Macchiavelli / Aura Photo Agency
Backstage Mark David Alunni
Styling & Trend Research Alessia Caliendo
Editor in chief Alessandro Di Giacomo
Art director consultant & Fashion producer Asso Creative Studio
Powered by Kemon