K-NOW #4
NUDE

Fall/Winter 2019/2020 Hair Fashion Collection

A tale of olden times with a contemporary beat, based around something unique drawn out through meticulous personalisation.

Turtleneck sweater and wool trousers Humility / Patent leather ankle boots Vic Matiè / Laminated tee Wayeröb / Laminated trousers the M / Silk blouse and oversize coat La Fée Maraboutée / Silk pajama trousers / Pomandère / Patent leather ankle boots Vic Matiè

Flu Power Flu, 2007

A hairdresser is a modern craftsman who is no longer limited to a merely technical pursuit, but now dares to be a purveyor of fashion, where the female of the species is the absolute star of the show.

Colour Cramer Color 9.24 + Uni.Color Oxi 20 vol. / Highlights Lunex Clay Powder + Uni.Color Oxi 30 vol. Lunex Restore + Lunex Ultra Cream + Uni.Color Oxi 20 vol. / Toning Coloring 10.3 + 10.2 + Coloring Mix 6 vol. / Primer And 05 Seal Serum / Styling And 53 Style Foam / Finishing And 44 Vamp Spray

Actyva / The thin line between science and nature. A haircare line just for hairdressers, with high quality treatments and services. Created in 1978, Actyva blends science and nature in the name of beauty and is on a constant quest for unalloyed synergy between natural ingredients and bleedingedge technological raw materials

Inspiration for this lies in the photographic principle of “no filter”: a raw authenticity contrasting with an ever more invasive maelstrom of shapes and colours that piles suspicion on top of suspicion as each image flows by.

Colour NaYo 6.8 + NaYo Cream Activator 20 vol. / Highlights Lunex Clay Powder + Uni.Color Oxi 30 vol. Lunex Restore + Lunex Decap Super + Uni.Color Oxi 30 vol. / Toning Yo Green 10.73 + Yo Green Activator / Primer And 13 Heat Spray / Styling And 53 Style Foam / Finishing And 44 Vamp Spray

Colour Coloring 6.41 + Coloring Mix 16 vol. / Highlights Lunex Clay Powder + Uni.Color Oxi 30 vol.; Lunex Light / Toning Coloring 8.3 + Coloring Mix 6 vol. / Primer And 13 Heat Spray / Styling And 23 Full Fluid / Finishing And 44 Vamp Spray

White, grey, vanilla and camel abound in clothing, so they shall become an ideal cloth background on which to lay out the hair colours designed to unlock the total look. Hybrid colours came about in just such a way: icy coppers which fold in with gentle washing as if they were honey itself; a beige that blows your mind when combined with natural blonde; and, last out of the hat, the metallic browns glowing violet under the lights.

Flu Power Flu, 2007 + The Ice Monolith. Fade, 2013, video HD, 8’

Shape and length come together to create sinuous movement to provide elegance to sit alongside style, while enabling quick and easy changes through different stylings to bolster the crossover concept.

Bouvet Island #3, 2016 / 180 x 300 x 100 cm c.a.

Colour NaYo 6.8 + NaYo Cream Activator 20 vol. / Highlights Lunex Clay Powder + Uni.Color Oxi 30 vol. / Lunex Restore + Lunex Decap Super + Uni.Color Oxi 30 vol. / Toning Yo Green 50 g 10.73 + 10 g 8.78 + Yo Green Activator / Yo Cond 19 g Argento + 1 g Viola / Primer And 13 Heat Spray / Styling And 15 Smooth Cream / Finishing And 44 Vamp Spray

Checked suit CO|TE / Leather ankle boots Fabio Rusconi

Colour Cramer Color 9.24 + Uni.Color Oxi 20 vol. / Highlights Lunex Clay Powder + Uni.Color Oxi 30 vol.; Lunex Restore + Lunex Ultra Cream + Uni.Color Oxi 20 vol. / Toning Coloring 10.3 + 10.2 + Coloring Mix 6 vol. / Primer And 13 Heat Spray / Styling And 23 Full Fluid / Finishing And 44 Vamp Spray + And 40 Dry Powder

The Ice Monolith, 2013, lambda print, diasec, 100 x 150 cm

Checked suit CO|TE / Feather sleeves blouse the M. / Wool trousers Darin Hachemen / Oversize ruffled dress Attic & Barn

Colour Coloring 6.41 + Coloring Mix 16 vol. / Highlights Lunex Clay Powder + Uni.Color Oxi 30 vol.; Lunex Light / Toning Coloring 8.3 + Coloring Mix 6 vol. / Primer And 13 Heat Spray / Styling And 53 Style Foam / Finishing And 44 Vamp Spray + And 41 Salty Mist

Oversize ruffled dress Attic & Barn / Leather booties Vic Matiè

K-NOW Collection
Creative director Mauro Galzignato
Hairstylists Pierre Baltieri, Antonio Candido, Davide Carlucci, Elisa Franco, Diego Comandulli, Riccardo Rogari, Edoardo Ribaudo
Photographer Omar Macchiavelli / Aura Photo Agency
Backstage Mark David Alunni
Styling & Trend Research Alessia Caliendo
Editor in chief Alessandro Di Giacomo
Art director consultant & Fashion producer Asso Creative Studio
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