Trend
Cultural fusion

Spring/Summer 2019 Hair fashion collection

A modern understanding of “ethnic”, a concept that was once clearly distinct between East and West, embodied by refined African tribal patterns. Nowadays, modern times and the chance to travel around the world in person or virtually enable greater contact between cultures that are world’s apart, yet, to an extent, allow for an interesting mix&match that is both significant and full of character. Positivity and history are revealed through colours and prints, while a desire for physical and mental movement is conveyed through smooth shapes and light materials. The role of hair is vital within this “colourful world”, as it represents balance, taste and harmony. The shapes evoke a delicate smoothness and fluidity, thus necessitating lengthy crossovers; the colours are there to represent nature: as the leitmotif, blonde is enriched with flashes of sand and coral; the browns are earthy, riddled with amber seams. Cultural Fusion is the embodiment of the “Age Fluid” concept, where it is not biological age that is the end target, rather an identity of which to be proud: “Shall we fight to remain youthful forever or succumb to aesthetic decline and its accompanying wisdom gained over the course of time?”

Colour Coloring 5 + Coloring Mix 16 vol.
Highlights Lunex Super Powder + Uni.Color Oxi 30 vol.
Toning Yo Cond Sabbia NEW + Caramello
Primer And 13 Heat Spray
Styling And 24 Tonic Cream
Finishing And 06 Shine Spray

 

Colour NaYo 8.73 NEW + NaYo Cream Activator 20 vol; NaYo 9.73 NEW + NaYo Cream Activator 20 vol.
Highlights Lunex Super Powder + Uni.Color Oxi 30 vol.
Toning Yo Green 10.73 NEW + Yo Green Activator; Yo Cond Sabbia NEW
Primer And 13 Heat Spray
Styling And 15 Smooth Cream
Finishing And 44 Vamp Spray

 

Colour NaYo 8.04 + NaYo Cream Activator 30 vol.
Highlights Lunex Restore + Lunex Decap Super + Uni.Color Oxi 20 vol.
Toning Yo Green 10.42 NEW + Yo Green Activator; Yo Cond Beige 10 g + Yo Cond Caramello 1 g
Primer And 05 Seal Serum
Styling And 23 Full Fluid
Finishing And 44 Vamp Spray

 

Colour Cramer Color 9.24 + Uni.Color Oxi 30 vol; Cramer Color 10.24 + Uni.Color Oxi 30 vol.
Highlights Lunex Restore + Lunex Decap Super + Uni.Color Oxi 30 vol.
Toning Yo Green 0.0 + Yo Green Activator
Primer And 13 Heat Spray
Styling And 53 Style Foam
Finishing And 44 Vamp Spray

 

Colour NaYo 8.04 + NaYo Cream Activator 30 vol.
Highlights Lunex Restore + Lunex Decap Super + Uni.Color Oxi 20 vol.
Toning Yo Green 10.42 NEW + Yo Green Activator; Yo Cond Beige 10 g + Yo Cond Caramello 1 g
Primer And 13 Heat Spray
Styling And 41 Salty Mist
Finishing And 55 Hold Spray

 

Colour Coloring 5 + Coloring Mix 16 vol.
Highlights Lunex Super Powder + Uni.Color Oxi 30 vol.
Toning Yo Cond Sabbia NEW + Caramello
Primer And 13 Heat Spray
Styling And 24 Tonic Cream
Finishing And 06 Shine Spray

 

Colour Cramer Color 9.24 + Uni.Color Oxi 30 vol; Cramer Color 10.24 + Uni.Color Oxi 30 vol.
Highlights Lunex Restore + Lunex Decap Super + Uni.Color Oxi 30 vol.
Toning Yo Green 0.0 + Yo Green Activator
Primer And 13 Heat Spray
Styling And 41 Salty Mist
Finishing And 31 Matte Paste + And 06 Shine Spray

Colour NaYo 8.73 NEW + NaYo Cream Activator 20 vol; NaYo 9.73 NEW + NaYo Cream Activator 20 vol.
Highlights Lunex Super Powder + Uni.Color Oxi 30 vol.
Toning Yo Green 10.73 NEW + Yo Green Activator; Yo Cond Sabbia NEW
Primer And 05 Seal Serum
Styling And 53 Style Foam
Finishing And 06 Shine Spray

K-NOW Collection
Creative director Mauro Galzignato
Hairstylists Davide Carlucci, Riccardo Rogari, Antonio Candido, Pierre Baltieri, Diego Comandulli, Francesca Morelli
Photographer Fernando Gomez / Aura Photo Agency
Backstage Mark David Alunni
Editor in chief Alessandro Di Giacomo
Art director consultant Asso Creative Studio
Fashion producer Bookin’ Agency
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