• Alfabeto Dieter Rams

Alphabet Dieter Rams

The historic objects of the great German designer are transformed into a brilliant alphabet

From Beijing, graphic designer Gao Yang’s Art Particle, expresses his admiration for Dieter Rams, creative director of the German company Braun from ’61 to ’95 and author of the 10 principles of good design (including the famous “Less, but Better”). In Art Particle, Gao Yang reproduces an iconographic 3D alphabet with objects of common use.

Turntables, radios, calculators and hair dryers, creatively arranged in colours and shapes, become part of a minimal group of three-dimensional letters. Less but better.

Elisa Imperi