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Cannes 2018, wet look triumph

#HairTrend // "Two interpretations of wet look effect: classic and a gorgeous wet/dry" (Mauro Galzignato)

Cannes: La Croisette, French glamour, one of the most famous film festivals in the world. Divas, actresses, influencers and models divide their time between endless red carpet appearances, parties and photo calls. Among the sumptuous dresses, opulent jewels and highly studied hairstyles, make-up artists, stylists and hairdressers face the perpetual challenge of finding a memorable look

In the midst of a variety of trends that include simple or very elaborate styles, ponytails and chignons, it is the wet-look that conquers this year’s scene.

Isabeli Fontana / Wet look

Léa Seydoux / Wet look

Leila Bekhti / Wet look

“With the arrival of summer, nothing is fresher than a great wet-look effect. We have the classic wet version, which can be achieved with Hair Manya Rain Gel and combing,” explains Mauro Galzignato, creative director at Kemon.

Christen Stewart / Wet dry look

Izabel Goulart / Wet dry look

“However, Cannes also gives a useful suggestion for those who don’t love the too wet effect. This alternative is the wet/dry look: apply And 25 Gloss Pomade to give a shiny effect that holds the hair, but not too much.”

Valentina Monti + Mauro Galzignato
18/5/2018