Design before the birth of design, before we knew what it was, before it started to improve our lives, to infuse beauty into everyday objects; the vision of progress, of the people, of corporate social responsibility, of communication and the link with the territory. This is the essence of 110 years of Olivetti, gathered in the exhibition Looking Forward. Olivetti: 110 years of imagination, at the Galleria Nazionale di Arte Moderna e Contemporanea in Rome from February 20 until May 1.
More than 300 unique pieces including objects (among which the iconic M1, the first typewriter, as well as the Lettera22, the P101 and the Valentine), posters and antique photographs. The exhibition features two series: Visual collection, a journey through the themes that define the modernity of the Olivetti project, and Designing life, a narration through images (by photographers such as Henri Cartier-Bresson, Gianni Berengo Gardin), billboards and words through which not only the past, but also the present and the possible future can be put into perspective.
“The beauty of the objects and images on display is the most visual representation of the values of the Olivetti experience and is aimed at providing visitors with a great history that will inspire them to look forward.” (Riccardo Delleani, Olivetti Managing Director).
Valentina Monti + Alessandro Di Giacomo