Today, the term Fashion often elicits contrasting opinions. It may simply refer to what we are wearing, our outfit, hair, or our make-up. Some of us also see it as an all-embracing artistic externalisation, whereas for others it is a brilliant opportunity for innovation and doing business.
Those who work in the fashion system know too well just how easy it is to fall into the trap of individualism drained of all originality and style. This is why with our hair fashion collections we strive to convey the concept of Fashion as a broader artistic expression of individual personality: thus our uniqueness becomes the key to distinguishing ourselves and ensuring we are unmistakable.