Fluidity of gender, age, attitude. Fluidity as the freedom to move within social confines stretched to limits which only a short time ago would have constituted provocation, protest, diversity.
FLUID is a play of stylistic equilibria for women with a strongly feminine attitude who also have fun externalising a more androgynous side.
Bleaching Lunex Restore + Lunex Ultra Cream + Uni.Color Oxi 10 vol
Colour Coloring 10.17 + Coloring Mix 6 vol
Toning Lunex Colorful Grigio 65 g + Lunex Colorful Blu 1 g;
Lunex Colorful Giallo 25 g + Lunex Colorful Verde 1 g + Lunex Colorful Clear 10 g
Styling Hair Manya Build Foam
Finishing Hair Manya Matte Full
FLUID enables the interpretation of fashion stripped of all barriers linked to age rich in sensations and moods which convey a concious beauty and self-esteem developed from extensive interior and exterior work. Boldly rooted in a 90’s style, sport-street and teen-looks are blended to develop an infinite array of mix&match for creative inspiration.
Proposals for hair reflect this freedom of choice: radical change by means of lengths and volumes, enabling an infinite array of changes to styling looks, enriched by colours which confer strength and character.
Colour NaYo 7.23 + NaYo Cream Activator 20 vol. Highlights Lunex Restore + Lunex Decap Super + Uni.Color Oxi 30 vol; Lunex Light + Lunex Decap Super Toning Yo Green 10.1 + 10.2 + Yo Green Activator 6.5 vol; Yo Cond Miele + Yo Cond Argento Styling Hair Manya Macro + Hair Manya Marvel Mousse Finishing Hair Manya Dry Shampoo + Hair Manya Actyve Work
Art director Mauro Galzignato Photographer Omar Macchiavelli Fashion Producer ASSO
Hairstylist Pierre Baltieri, Antonio Candido, Davide Carlucci, Diego Comandulli, Elisa Franco, Riccardo Rogari Stylist Ylenia Puglia