• sisley evidenza genderless

Sisley’s new genderless campaign

Would you ever said that there's a woman on the left and a man on the right?

“Beauty has no gender, style has no rules.” “Beyond convention, there is a world of beauty to discover.” “Defeat stereotypes, escape from the norm, live according to your own rules.” These are some of the slogans for the new Sisley Autumn/Winter campaign featuring Rain Dove (woman dressed with menswear collection) and Stav Straskho (transgender model with womenswear collection), two famous and undisputed gender-fluid icons. “The concept behind this campaign is that each of us is unique, with our own personality and a statement to make”, says Pier Davoli, creative director of Sisley.

Alessandro Di Giacomo