Their underlying principle is summed up by the acronym A.I.R.: avoid, intercept and redesign. They are the visionary concept of Parley for the Oceans, led by the German designer, Cyrill Gutsch, who decided to save the oceans by transforming plastic from sea waste into brand-name products. Currently, there are five enormous vortices of plastic which are ravaging the world’s oceans. It is a huge failure of humankind which can only be solved if we rethink and reinvent plastic itself: that is the philosophy behind the project.
The collaboration was born two years ago with Pharrell Williams who created the Raw for the Oceans collection for G-Star, made from Bionic Yarn that was recovered from the sea. This year it is Adidas’ turn, with whom the UltraBOOST Uncaged Parley were created: ultra-technological and high-performance footwear made out of 95% recycled plastic that was collected close to the Maldives. The remaining parts will be made from other recycled materials.
On sale in shops and online from the middle of November and priced around €200, they can be paired with T-shirts and swimsuits made from the same material. The second life of plastic can be truly ethical and fashionable.