She was five years old when she began to love plaits and hair styles that Afro-Caribbean women have always used to “tame” their rebel hair. As a grown-up, she has become a web star by making ironical hairdos with her hair. Laetitia Ky, from the Ivory Coast, is neither a hairstylist nor an artist, but her project, which is the creation of a fantastic world made of hair, wires, fabrics and accessories, brought her to the attention of the world after she began posting her photos on Facebook and Instagram. Her photos create a world full of irony and poetry. In an era that proposes only one standard of beauty in which Afro-Caribbean women often feel “obligated” to comply by straightening their hair, Laetitia has found her own special way to take pride in her identity.