This month’s haircut / APRIL 2017

Kim Kardashian’s “wet bob” is launching us into summer

After years of long, poker-straight locks (at least barely softened by waves) and long, perfectly sleek and smooth ponytails, Kim Kardashian has recently given us a new cut and for some time has been showing off an elegant and classic bob.

In honour of the Fashion Los Angeles Awards, Mrs West decided to give her cut a summery twist, transforming it into a “wet bob”. “You just need to use a little Hair Manya Rain Gel and a wide-toothed comb and you’re ready to go”, explains Mauro Galzignato, manager of the Italian Touch collections. “In this way, the most iconic and well-known haircut can continue to take centre stage even with the arrival of the summer season, ridding itself of its characteristic geometric precision and taking on more relaxed, but still elegant, connotations.”

The secret to this look is to blot the hair well with a towel, so that it is almost completely dry. Then apply a soft-textured gel, distributing it uniformly with the help of a wide-toothed comb and voilà, summer is here.

Valentina Monti / Mauro Galzignato