• evidenza Beyoncé Peter Dundas styling Grammy Awards

Culture
The Beyoncé Phenomenon

Matriarch, African icon, contemporary goddess of fertility and feminism: the myth condensed into 5 points

CAREER // From Houston, Texas, born 1981. At 8 years of age she was part of Girl’s Tyme with whom she entered, without winning, a talent show called Star Search. Taking inspiration from a passage from the Book of Isaiah, the group changed their name to Destiny’s Child in 1996. In 2003, Beyoncé released her first solo album, Dangerously in Love: from then on there was no stopping her.

Beyoncé, Girl's Tyme , 2000

Beyoncé, Girl’s Tyme , 2000

FASHION // The daughter of a stylist of Creole descent, it was Beyoncé’s mother who designed the clothes while she was with Destiny’s Child. In recent years she has chosen many different stylists, whether wearing their creations on the red carpet or their costumes for her tours. The sumptuous dress that she wore for the last Grammy Awards, which depicted her face, in profile, on her stomach, was by Peter Dundas: it seems to watch over two twins who will soon be delivered. The dress was hand-made and was worked on by 50 people for more than a week. In 2016 she also launched her own sporty clothing line: Ivy Park.

Beyoncé, Grammy Awards 2017 show

Beyoncé, Grammy Awards 2017 show

MATERNITY // She announced her first pregnancy after a spectacular performance of Love on Top at the MTV Video Music Awards in 2011, simply by opening her sequined jacket and caressing her stomach. For the second (two twins), she chose the American artist of Ethiopian origins, Awol Erizku, to take the photograph which broke every ‘like’ record on Instagram: 2.4 million likes in the first hour, which became 6.5 million in the first 8, more than 500,000 tweets in the first 45 after the post, of which 17,000 were in the first fifteen minutes. An image that portrays her as a modern version of Venus, combining Renaissance elements, with reference to the fertility goddesses of every religion, time and place.

Beyoncé by Awol Erizku photography

Beyoncé by Awol Erizku photography

LEMONADE // Her last album, which many people interpreted as an autobiographical work that tackled the infidelities of her husband, Jay Z. The title comes from an American proverb: “If life gives you lemons, make lemonade”. A project that avoided rage and resentment, but which talks of “every woman’s journey of self-knowledge and healing” (her words).

Beyoncé, Lemonade cover

Beyoncé, Lemonade cover

GRAMMY 2017 // Her performance set a new standard for the concept of “amazing”. Opening with a video in which she appears with her mother and daughter, conveying a highly significant idea of matriarchy, she proceeded with a spectacular number that saw her combine the image of the Madonna with those of African goddesses, accompanied by verses from the female poet Warsan Shire and a dance troupe made up of adoring handmaids. A message of strength, celebration, inclusion and collaboration – all female.

Beyoncé, Grammy Awards 2017 show

Beyoncé, Grammy Awards 2017 show

Valentina Monti
2/3/2017