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Louis Vuitton FW 2017/18

MORE THAN FASHION // Why Vuitton’s relaxed elegance is art looking to the future

In 2000, a legal case had seen them facing off in court: Supreme (the hyper-cool brand for New York skaters) had used the famous LV monogram on its products without authorisation. Today though Kim Jones, Men’s Creative Director of Vuitton, has sent down the catwalk a collection that mixes the two brands almost entirely. It is a new frontier for collaborations in the fashion world. Vuitton garments are more and more perceived as a forward-looking art form.

―Relaxed elegance and generous and fluid lines

With all the basic male garments and very glamorous little interpretations: leather trench coats, camel overcoats, jackets and shirts with very clean lines, warm sweaters, flowing trousers and jackets. The colours are basic: blues, browns, greys, spiced up by original touches of red leatherwork. The monogram makes its appearance on shoes and outerwear, often matched with the Supreme trademark that graphically breaks it up. On the feet, comfortable white sneakers. All very comfortable, and every particular in the right place. Once again, simplicity and cleanliness of line return to being elegance and art.

Valentina Monti
20/01/2017