The last Kemon hair-fashions show of 2016 went on stage last 20th of November, in front of around 7,000 hair stylists, journalists and industry specialists. The half-hour show was staged at the Pala Alpitour in Turin with Mauro Galzignato and the Hair Team, The Italian Touch, who presented PUNK TRIBUTE. “It was a tribute show, for the 40th anniversary since the birth of punk” explains Mauro Galzignato, “a movement that has powerfully influenced, influences and will continue to influence the world of fashion”.
Sixteen male and female hair-styled models took part in four set frames. The show explained how street style got onto, and became part of, the catwalk shows: while trends are usually diluted from fashion down to the street, into street style, with punk the opposite happened, it was a street look that evolved into fashion. “I’ve had a lot of positive feedback on an aspect I was particularly interested in” explains Mauro. “The theme presented was clear to everyone and we maintained a precise linearity from the beginning to the end of the show. I believe that we managed to transmit, with a certain precision, how punk has influenced fashion in the last forty years”. It’s a back-to-front story, while there is a “trickle down” effect from the catwalk to the street (drop by drop falling from on high to below), in the case of punk there is a “bubble-up” effect (insomuch as it dilates and explodes), “because from the street it expands until it touches everyone’s style”.
Among the highlights of the show was the live exhibition by one of the models, after having his hair dressed live by Mauro and accompanied only by electric guitar solos, he sang a punk rendition of some of greatest hits of all time. The special guest of the show, at the end, among the hair-styled models was Kristina Salinovic, three times Vouge cover and cover girl on The Italian Touch #19, who, despite her decision to take a break from the shows in the world’s most important fashion week, continues to pose and have her hair-styled in Kemon events and shoots.
Alessandro Di Giacomo