Dads mainly have to open cans, change light bulbs, reach high shelves and kill insects. Not only that. 2.0 fathers are also good at doing ponytails, braids and chignons for their daughters, they even attend a school to learn to do it well and proudly post their hairstyles on Facebook and Instagram.
At first, it was Philippe Morgese, who started providing small classes for father in Daytona, Florida, teaching them to style their daughters’ hair. It was an instant success story, which became immediately viral thanks to social networks (DaddyDaughterHairFactory.com is a website full of pictures and with 10,346 fans on Facebook). Cozy Friedman, founder and owner of a line of products and a chain of salons in New York exclusively for children, chose him as her testimonial, expanding his idea with courses #RealMenBraid. All sold out. His method D.A.D.: Distract (come up with something to keep your daughter still: cartoons always work), Arrange (divide the hair in comfortable sections easier to handle), Detangle (detangle, of course with one of the best-selling products of the company).
However, learning how to do French braids or chignons resisting to a ballet is not the best legacy of the course. What you see in the admiring eyes of the girls, as real heroes do no only defeat monsters, but spend time with their daughters, showing them that love means devoting yourself to others, even doing things that you never thought possible.