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LONDON FASHION WEEK

Fashion is constantly changing, from season to season, often leaving critics to name it fleeting or to say it’s simply a transient art. It’s nature to constantly evolve, however, doesn’t just involve the style of the clothes. This week, London Fashion Week concludes and has been an outstanding example of this as, other than hosting some of the biggest creative minds in the industry, it has introduced ways in which to present or to buy clothes right off the catwalk.
Strictly creatively speaking, expectation and anticipation has meant, after 14 years in Paris, Alexander McQueen has returned to London with an inspired collection, made with interesting fabrics, embroideries, colourful butterflies and hairstyles from an apparent randomness, embellished by magnificent bijou with a retro hint.
Images from the catwalks were streamed live over 60 huge screens located throughout the UK, sending next season’s fashion to more than 35 million consumers, giving a significant visibility especially to emerging brands. But it was the Burberry catwalk which gave a new trend to buying: male and female outfits presented together, with the possibility to book them online now, without having to wait for their arrival in the stores, if not for the delivery (which is between 12-18 weeks). London’s calling and the rest of the world will be sure to watch this space.