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Culture
Coachella Music & Art Festival

Il più grande raduno rock del mondo, una mini fashion-week che anticipa le tendenze

Dancing in the desert under an azure sky, the mountains in the background with the sun setting beneath the iconic Ferris wheel. In just 17 years Coachella has transformed from a pop-rave-rock gathering to the most important, trendy musical festival in the world. Every year at the end of April, the entire fashion system comes together in the city of Indio in the California desert’s Coachella Valley, 200 km east of Los Angeles. Six stages are set up over two weekends in the fields of the Empire Polo Club, and they have hosted a parade of rock stars since the first event in 1999.

Like every year, tickets sold out in just a few hours ($400 for three days) for the 2016 event.

― The heart of the fashion world

From April 15th to 17th and April 22nd to 24th, an extensive list of artists will be performing, with three headliners (who will repeat their live performances over the two weekends): LCD Soundsystem, DJ Calvin Harris and the historic return of Guns N’Roses (with singer Axl Rose and guitarist Slash reunited for the first time since 1993). Also in attendance will be the most important celebrities in the world (especially at the exclusive private pool parties in nearby Palm Springs). Coachella is a fusion of styles and cultures, a fact that is already clear in the programming, which has no musical genre criteria at all: on the same day on di erent stages you can enjoy heavy metal by AC/DC, rock music by Radiohead or a DJ set by David Guetta. -Am quibus eum voluptat. Ratin prepra arum alia parchil porest, quiaecustia dolore latemquam, serspient.

The most important showcase for trends, all in the same place at the same time: Coachella has become a mini fashion week that o ers a look at what has truly been “in” while also previewing upcoming trends. The hippy- chic style found at Coachella has become so defined that brands create entire collections around it: must-haves include ankle boots and gladiator sandals, maxi-dresses, Bohemian shorts and blouses, Hamish hair, crocheted tops, straight long hair, crowns of flowers or interwoven leather, fringe and, of course, sunglasses. It should come as no surprise, then, that 90% of the hashtags on photos for the event are not about music but describe the outfits. For two weekends at the end of April the heart of the fashion world is here.